Redesigning High End Galleries

Losing the Art of Selling high dollar art helps smaller local artist get more attention; therefore, the recession is not necessarily a bad thing for everyone.

Today, in New York Times, Dorothy Spears wrote an article, “This Summer, Some Galleries are Sweating.” The people who are willing to pay top dollar for art are holding back on these luxury items. When people can’t afford to heat their homes, fuel their cars, pay their enormous mortgages, along with paying for everything that the home needed before the recession to make it a special place where they, as a family, reside, how can they be expected to go out and buy a high priced painting that is to be put in a home that is just about to be foreclosed on if something doesn’t change soon. In an unstable market, we purchase fewer luxury items. We know that this hurts the artist, the business that represent the artist, and their families. In the end, there are more important things to consider than whether or not one should pay top dollar for a painting by a known artist.

A great number of artist sell their work at prices that ordinary people can afford. There are many big galleries/museums that won’t even consider a painting if it will only bring in $100 to $200 dollars. It is somehow beneath them.

This is a time for the little known artist to make their appearance. Maybe the high dollar art dealers will use this down time to look in on some very worthy unknown artists and help them market their art at a lower cost thus bringing money in to, at least, pay the lease that the galleries still have under contract for a few more years or months. There are simply too many artist out there that are not recognized for their talents.

I am sure that if a message were put out that certain high end galleries are requesting submissions for consideration by local artist, the galleries will be surprised at the works that they will see coming in. Helping the smaller market artist will help the gallery and the community that the artist reside in. The money for each painting that is sold will go toward payment to the gallery for usage of their space and payment to the artist for making the work. The gallery owners and the artist will be spending their money in the local market area; this will help other businesses that are considering closing to stay open for long enough to get them through these difficult times.

Many, little known, artists spend hours and hours crying and sweating and maybe some swearing to get their work to turn out just right. Every artist deserves at least a little recognition for their efforts. Besides, I often do not know how some of the featured top dollar art dealers select work for their shows. A great number of sponsored art makes no sense to most people. Many artist sit and wonder “What makes their work better than mine.” When myself and others like me send our work out for consideration, we don’t even get as much as a simple we hate this so don’t bother us again. I know this is not the response an artist wants to hear, but rarely do the museums even let us know that they have or have not received the work to begin looking at it for consideration of presentation in their gallery.

Beauty comes in many forms, and just because the gallery owner does not like a piece does not mean that they should ignore art work from other genres and styles, as it would increase public interest in art and it would help local artists get their name out to the world in a way that makes the effort they put into their work seem like it wasn’t a waste of their time or a waste of the time the perspective buyer took to come and see new styles and decide where it fits into their world. Selling more pieces at a lower cost is greater than selling one for a larger sum of money. Art should not be limited to the rich and famous. Real people need art too.

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